The display in the pavilion will be cross-pollinated and broken up by themed areas and itineraries devised by Stefano Boeri Interiors: arenas for talks on knowledge sharing and deepening, dedicated lounges for commercial and business company meetings, areas reserved for young students at design schools and for special exhibitions, food courts and socialising and relaxation areas.

A different way of conceiving the exhibition space, allowing it to become a place with multiple opportunities for interface and, simultaneously, an invitation to stop, think and feel and, therefore, an antidote to the hasty trivialisation of so many exhibitions.